#Engage2015

Agenda

Mark your calendars from May 20th until May 22nd

Wednesday May 20th

Time Session Location
9:00 AM - noon Workshops Pentahotel & Conference Center U Hajku
noon - 2:00 PM Lunch Pentahotel & Conference Center U Hajku
2:00 PM - 5:00 PM Workshops Pentahotel & Conference Center U Hajku
6:00 PM - midnight Networking party 360°Lounge Bar @Fusion Hotel

Thursday May 21st (AM)

Time Session Session description Speaker - brand
9:00 AM Welcome Conference host
9:10 AM Opening keynote Jan Rezab, Socialbakers
9:50 AM Inspiring Passion Love creating something from nothing? Can't stop dreaming about the open road? Here's how the best brands use social to get fans' imaginations running wild. Intro - moderated by Ben Maher from Mashable
9:55 AM Lars Silberbauer Andersen - Lego
10:10 AM Roberto Ciacci - Lamborghini
10:25 AM Panel discussion
10:35 AM Coffee break
11:00 AM The Art of Content Creation Some brands just get it. Get tips and pointers for creating content that consistently resonates with your audience, and how to keep them coming back for more. Intro - moderated by Greg Galant from the Shorty Awards
11:05 AM Shira Feuer - Disney
11:20 AM Sabeen H. Ahmad - Publicis
11:35 AM Panel discussion
11:45 AM Social Lifestyle Social is driven by people sharing experiences - from the ordinary to the extraordinary. How can lifestyle and fashion brands become part of the conversation? Intro - moderated by Matt Navarra from The Next Web
11:50 AM Boris Mercier - Desigual
12:05 AM Thomas van Shaik - Adidas
12:20 AM Panel discussion
12:30 PM Lunch

Thursday May 21st (PM)

1:30 PM Keynote The former Pepsi and Apple CEO will discuss one of the most disruptive aspects of modern business - the rise of the empowered consumer. Intro - moderated by Jim Edwards from Business Insider
1:35 PM John Sculley
2:05 PM Panel discussion
2:15 PM Innovation There have never been more ways to document and share your activities. See how wearables fit into the social ecosystem and how visual storytelling is changing the web. Intro - moderated by John Koetsier from VentureBeat
2:20 PM Björn Bollensdorff - Panono
2:50 PM Panel discussion
3:00 PM Finding Your Cause How charities are using social to drive awareness, build advocates, and change the nature of giving. Intro - moderated by Charlotte McEleny from Marketing Magazine
3:05 PM Mimi Jonas Sroka - Movember
3:20 PM Panel discussion
3:30 PM Coffee break
4:00 PM Socially Devoted Social is the new customer care help center and brands are taking notice. Intro - moderated by Jan Rezab from Socialbakers
4:05 PM Gert Wim ter Haar - KLM
4:20 PM Panel discussion with John Saydam - Emirates
4:35 PM The Rise of the Connected The race to connect the next (several) billion begins in Asia. Intro - moderated by Jan Rezab from Socialbakers
4:50 PM Bryan Cheng - Sina Weibo
5:05 PM Shintaro Tabata - Line
5:20 PM The Democratization of Video The days of big-budget studio dominance are done. We'll show you how creators can start getting their piece of the video pie. Intro - moderated by Josh Constine from TechCrunch
5:25 PM Beau Avril - Google & Bethany Mota - YouTube
5:55 PM Panel discussion
6:10 PM Closing remarks Conference host
6:15 PM Dinner
7:30 PM Engage Awards
8:30 PM After party
11:00 PM Wrap up

Friday May 22nd

Time Session Location
9:00 AM - noon Workshops Pentahotel & Conference Center U Hajku
noon - 2:00 PM Lunch Pentahotel & Conference Center U Hajku
2:00 PM - 5:00 PM Workshops Pentahotel & Conference Center U Hajku
6:00 PM - midnight Official after party 360°Lounge Bar @Fusion Hotel