#Engage2015

  • Games and Socially Effective App Development

    - how to find what people like, gaming trends
    - brands and games - how does this come together
    - how to make it work across social media
    - KPIs and measurement

  • The Good, The Bad and The Ugly

    This workshop will teach social media managers, content creators and brand managers how to identify the difference between good content, bad content, and plain ugly content. In the session, you will learn how to set up criteria for your brand content to ensure you are getting the intended response in the various social channels. Samples, tips and tricks, and hands-on content planning during the workshop will arm each participant with what they need to ensure their content is garnering just the right attention.

    About Jill

    Jill Saydam is a Canadian, Dubai-based award winning Creative Director, Content Producer and Digital/Social Media Strategist with over 20 years of experience creating integrated and stand-alone campaigns for a wide range of clients. Recently Jill oversaw all of the content creation and social strategy for the award winning mobile learning app Mobile Academy, which is currently available in 40 countries in 16 languages. Prior to moving to Dubai, Jill was the Senior Creative Director for the national broadcaster CBC overseeing all of the creative marketing and communications for entertainment, lifestyle and news television and radio programming across all media. Jill is also a filmmaker with 7 short films to her name and in her spare time performs stand-up comedy in Dubai.

  • Going from Big Data to Big Ideas

    It’s impossible to build an effective marketing strategy without data. Sabeen will lead an in-depth session on how her teams process social data and turn it into to actionable, business-driving insights. Social Media is a crucial part of the modern 360 degree campaign, she’ll show you how to do it right.

    About Sabben

    Sabeen is Associate Director, Digital Strategy at Publicis North America. She has vast experience working with Fortune 100 clients from a variety of disciplines, including financial services, telecommunications, home electronics, nutrition, travel, and lifestyle.

    Sabeen came to Publicis from iCrossing, where she was AD of Social Media Strategy for clients such as LG USA, ING, PNC Bank, and the Bermuda Department of Tourism, among others. Previously, Sabeen was Director of Social Media at Brodie Collins Consulting (BCC), a public relations and fundraising consulting firm in Washington, DC. At BCC, Sabeen developed social media training programs, conducted seminars, and provided counsel to institutions such as The International Monetary Fund (IMF), The Brookings Institution, and Columbia University’s School of Continuing Education.

    A former medical student, Sabeen has experience and insight from the fields of medicine and healthcare. She has worked and interned at various hospitals and clinics both in the U.S. and abroad, and has performed and published research in collaboration with the U.S. Department of Agriculture, University of Connecticut, and Smith College.

    Sabeen, a graduate of Smith College, enjoys playing tennis and traveling in her free time.

  • Online & On-The-Air: NATO’s Digital Outreach

    The world is facing a paradigm shift in communications. International organizations must be nimble, flexible and responsive in order to maintain pace with how the world is communicating. This case study will review the path of the North Atlantic Treaty Organization in building a communications infrastructure and developing a stronger approach to storytelling, that took NATO from being years behind in the digital transformation to being seen as a leader in digital outreach among international organizations.

    About Steven

    Steven Mehringer is Head of Communications Services in the NATO Public Diplomacy Division. Communications Services manages NATO HQ's entire digital content and audio-visual production chain to include NATOChannel.tv, the NATO website, the NATO Radio & TV Studios, and NATO's Social Media presence. Steven’s extensive experience with international outreach, content creation and technology development has created a new way of working for NATO's Public Diplomacy Division and proven to NATO the essential value in storytelling versus information distribution, conversations instead of broadcasting, and utilizing the right technologies to move communications priorities from concept... to content...to digital...to global. Before joining the International Staff in August 2010, he served 3.5 years in Iraq with the U.S. Department of State as the Director of Broadcast Operations at the U.S. Embassy - Baghdad where he led the development of the embassy's critical broadcast facility and the Embassy Public Affairs Section's capacity for using communication technologies. Prior to his appointment in Iraq, he worked across the United States for 15 years as a broadcast news Journalist and Producer for NBC, ABC and FOX. His coverage of the U.S. Federal Government shutdown in 1995 won an Emmy Award for KTNV-TV in Las Vegas. He graduated with honors from East Carolina University in 1991, earning a Bachelor of Science degree in Communication.

  • How Brands Program for YouTube/Brand partner programme

    In this session, you’ll get an upclose look at what it takes to create and execute a successful YouTube strategy. Jelle-Jan Bruinsma will discuss YouTube’s Brand Partner Program and go in-depth into what brands need to know about creating winning content on the platform. As an added bonus, YouTube star (and Engage Prague guest), Bethany Mota will join to give participants the crucial "direct from creator" point of view.

    About Jim

    Based in London since 2014, Jim is the EMEA Lead of the YouTube Partner Sales Program, in which top partners and Google sell shared inventory across the platform. Previously at Google, Jim was based in NYC as an Account Executive, consulting with top US television broadcasters on their digital strategy. Before joining Google, Jim worked in the music business, managing touring rock bands.

  • Unique Products for Unique Markets

    Amy will discuss how social drives business in the travel industry with a focus on how TUI blends its social and app strategies to drive sales and provide industry-leading social customer care.

    About Amy

    Amy Brix is a dynamic, hands-on marketer who understands that social business is thriving business. She is a Dutch national who started off in a small village and once owned three goats, but has used her Marketing, Finance, and Investments MA’s to power an international career. As TUI’s European E-commerce Executive, Amy assesses, defines, and delivers online strategies for 11 source markets. Her primary concern is in making her brand’s businesses.

  • Show More Runway, the smart way

    While Fashion is looking for the next big thing in digital, its events are shaping up around chasing buzz on various social media channels that reaches the online masses, drive conversion and bring a return on investment.

    With Facebook beefing up its video capabilities and with new social channels/platforms coming up, fashion brands are cranking out a mix of Social content for New York Fashion Week. New York Fashion Week is one of fashion´s biggest event, which allows brands from the industry to display their latest collections in runway shows and the media to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season.

    Spanish fashion label Desigual, grabbed the No. 1 spot on the interaction charts for showcasing their new autumn-winter collection using appropriate content on appropriate channels. This workshop will get you in the mind of Desigual´s Social Media team and will help you follow closely their steps to success.

  • Values and what your company stand for as an employer

    Candidates are as connected as ever and they expect their recruitment process to be as well. From the first moments a candidate considers where to work, the time they apply, to when they are being integrated into a company – candidates are active on a variety of different social media channels. Alexander will discuss how L’Oréal uses different channels to attract a diverse group of candidates to L’Oréal and how each channel plays a different role in the process.

  • Driving an Innovative Multi Platform Publishing Business Model

    Mobile and tablets are no longer outliers, but the norm. The world is consuming content on more platforms and in more formats than ever before. Join Ben Maher, Mashable's UK Advertising Director, as he explains how a leading digital publisher is able to build a media company for the 21st Century by creating content for its community across both existing and emerging platforms from Facebook and Twitter to Vine and Snapchat.

    About Ben

    Ben Maher is Mashable's UK Advertising Director where he oversees sales for the UK market. Ben joined Mashable in September 2014 from Weve, a joint venture between the UK’s three largest mobile network operators, which develops mobile commerce platforms businesses in the UK, where he served as an Agency Director. Ben has over a decade of digital and mobile sales experience in the UK and EMEA markets, working with a host of world-class brands. Prior to Weve, Maher served as Commercial Director and Founder of his own gaming start up and also worked as an EU Sales Director for AdMonsters before that. He has also worked in various capacities for Jaman, Endemol International, MySpace, AOL Time Warner and Yahoo!.

  • Social marketing across cultures: engaging a diverse audience on social

    With "expat" and multicultural populations reaching massive proportions worldwide, it's becoming increasingly important for brands to rethink their social content strategy. Ryan will discuss the exciting ways Western Union is using social data and insights to create highly engaging social content with its multicultural consumers.

    About Ryan

    Ryan Fitzpatrick currently oversees Western Union Social’s analytics and CRM strategy. In this role, Ryan works with WU marketers across the globe to standardize social metrics and reporting. In addition to leading the company’s social listening efforts, Ryan also advises business units on best practices for incorporating social data into various marketing campaigns. Prior to joining Western Union, Ryan served in a variety of loyalty marketing leadership roles, with heavy emphasis in go-to market planning and demand generation techniques.

  • Engaging TV Audiences through Social Media

    Telling your friends and family about what you’ve seen onTV is not a new hype ; but social media has grown your sofa bigger and bigger : millions of TV viewers are now sharing their thoughts while watching television, turning TV-viewing into a livelier and global experience. We will discuss how TV channels and content producers can take advantage and part of these conversations to boost their engagement and broaden their audience, focusing on international broadcasting events and entertainment.

    About Claire

    Within the Insights team of the marketing department, Claire is in charge of research related to France Télévisions broadcasts, Social TV, social media, connected TV, and innovation. She is tracking and analyzing user behavior and how consumers use France Télévisions' products on all devices, doing daily monitoring and alerting. She is the lead on quantitative and qualitative analysis of conversations, social listening, and implementation of deeper social media analytics.

  • Topic to be confirmed

    Content of this workshop will be specified as soon as possible, sorry for the inconvenience.

  • How to identify the right tools for social

    The social tool space is incredibly crowded, convoluted, and sometimes confusing to navigate. This session will discuss best-in-class tools for social analytics, publishing, customer service, listening, content and more. Rachel will discuss the factors to weigh when looking for a social solution, how agencies can help in that process, and how she sees the space evolving over the near and medium term.

    About Rachel

    Rachel heads up the social offering at OMD International in London where she works across OMD, OMG, and PHD clients to deliver multi-market social media and content strategy, consultancy, infrastructure, publishing and insights. She has been working in communications and social media for over ten years both in the UK and Australia. During her career, Rachel has led social and content strategy for some of the world's biggest brands including adidas, Topman, Canon, McDonalds, Nutella, Cisco, and even the government of Malta.

  • Taking Full Advantage of the Visual Web

    How do you capture that passing glance? What makes someone stop and look? Visually-striking imagery is at the heart of modern web and social media design - putting some industries at a distinct advantage. This hands-on session will help you start thinking - and measuring - visually.

    About Björn

    Björn studied Computer Engineering at the TU Berlin and Communication in Social and Economic Contexts at the UdK Berlin. He worked at Siemens as a student co-worker and wrote his diploma thesis at Pixar Animation Studios in California. After finishing his studies he founded Panono together with Jonas Pfeil and Qian Qin. Panono develops and builds a high resolution 360x360 camera that can take a full panorama when thrown into the air.

  • Getting Everyone on the Same Page

    Myra Gorostiaga will lead a session on setting up a measurement framework across a complex, global organization. She will discuss how Lenovo used our Executive Dashboard to start integrating data to define and standardize KPIs for different teams in different markets. Her team analyzes social data at the local level, benchmarking against the competition and setting local targets. She’ll show you how Lenovo does it.

    About Myra

    Myra has over nine years of experience in the digital and social media analytics space. She spent six years of her professional career in New York City, working for global measurement and research company Nielsen, providing brand insights through social listening. Later, at NBC Universal, Myra managed the analytics for their dotcom properties. She is currently based in Singapore, working at Lenovo for the last three years as the Global Social Analytics Lead.

  • Growing Your Business, 140 Characters at a Time

    Scott will run through how brands can use Twitter's promoted products to meet campaign objectives. Specifically looking at a case study of how @MTNza reached a new audience and built brand awareness while creating the world’s longest “overshare” by encouraging users to share everyday moments with the brand and with one another on Twitter.

    About Scott

    Scott manages Twitter’s sales partnerships across EMEA, responsible for managing Twitter’s sales partners across EMEA to deliver healthy growth. Prior to Twitter, Scott worked for Ad Dynamo in South Africa, where he was the head of Twitter’s Advertising Operations and played a fundamental role in the setup and running of Ad Dynamo’s Twitter Ad Sales Partnership there. Before that he worked in other roles in Ad Dynamo such as Head of Global Projects and Client Services Director.

    Scott has also held a number of positions in various technology and web companies. Find him @SThwaites on Twitter.

  • Valentines Day Success...all you need is love

    Glossybox will lead a session about their successful Valentine's Day campaign and how they managed to become a customer focused company by improving their Facebook strategy. Sachar will present the overall goals & results around the campaign and how Socialbakers data helped them to increase their Response Rate to more than 90% and leverage their engagement across their social media channels. Do you want to learn how to analyse social media data to do great campaigns and how to become a customer focused company? Join us here!

    About Sachar

    Sachar joined GLOSSYBOX in 2013 and is in charge of the global communications department. Before that he worked for the telecommunication provider E-Plus and was in charge of Digital Public Affairs.

    Sachar is also a passionate communicator and blogger.

  • Plugging overseas reps, cabin crew & travel agents into TUI’s social platforms

    Sit in the barbers chair or climb into a taxi, what’s the first question you’re asked? ‘Going any where nice this year mate?’ Travel is inherently social. We all love talking, sharing, even boasting about our holidays. That is where TUI has a great advantage. Every one of our 20 million holidaymakers is posting, tweeting, pinning, snapping away. Our unique opportunity is in connecting our 30,000 passionate, travel experts, located around the globe with these holidaymakers. It is these people who are now not only the biggest service platform we have, but also a unique marketing platform, empowered to create content and act as customer service agents. Learn how TUI has looked to integrate its workforce into its social effort and workshop your ideas on how to architect & organise this community across social platforms

  • Up in the air (and deep in their wallets) - The spending power of today's business travellers

    Many of you have probably seen the movie Up in the Air and some of you can probably relate to the George Clooney character (at least in terms of air miles!) At ADARA we have a LOT of data about business travellers' behaviour and activities, but we wanted to go a little bit deeper and learn about their attitudes toward business and personal travel as well as how they are spending their money across all categories and how they are consuming media. We will also show you how we put our data and insights to work in an actionable program for an airline to reach these on-the-go consumers leveraging a social platform.

    About Ann

    Ann Reilly is Vice President, International Sales for ADARA, the world's largest travel data and analytics platform. In this role she has built a highly-skilled sales team spanning EMEA and APAC who work with marketers and advertising agencies to leverage ADARA's global travel data. Prior to joining ADARA, Ann was the Commercial Director, Mid-Market for Yahoo! EMEA where she led her team to consistently hit sales targets and grew the business 30-40% annually. Before moving to Europe, Ann was Senior Director of Yahoo! in New York where she led a team of sales executives working with top national brand advertisers and leading digital advertising agencies. Ann also worked in Silicon Valley for Intuit where she helped launch Quicken.com. At the beginning of her international career, Ann spent 8 years in Asia working primarily for Leo Burnett in Hong Kong and for STAR TV in Singapore.

  • Content is (still) king but it’s becoming more challenging to stay on the Throne

    It’s easy to get caught up in viral hype, but the fact is that virality is almost meaningless for brands. Effective social marketing is all about platform-specific content and community management - that means tapping creative influencers, focusing on shareable content, and getting the right tools to free up your teams. David will discuss how Renault uses different platforms in markets all over the world, and what goes into consistent, effective social storytelling.

    About David

    David Isherwood began his career at Renault UK in after-sales marketing, later moving on to be the company’s first Digital Campaigns manager. In that role, he initiated some of the group’s first Social Media activities in 2009. For the last 3 years he has been based in Paris, where he is responsible for Renault Group’s global social media strategy.

  • Topic to be confirmed

    Content of this workshop will be specified as soon as possible, sorry for the inconvenience.

  • Jan Houdek

    Mustard will showcase their cycling engagement platform developed for Škoda Auto. Creative director Jan Houdek will illustrate how a short film about cycling in a small town and some local politicians was the most-engaging cycling content (according to Socialbakers) on Facebook in April ’15. The Škoda story started with a bicycle, and Jan will focus on how deeper storytelling - and a little bit of history - can make for a great campaign.

    About Jan

    Jan’s direct approach to 360° advertising and content marketing earned him the reputation as one of the ‘sharpest creative minds’ in his house. Jan’s client experience is almost as long as his creative tantrums - including Apple, Nike, Vodafone, McDonalds, Volkswagen, Nokia, Shell, Peugeot, Staropramen, Volvo, Budvar, Subaru, Bayer, HSBC, Johnson & Johnson, Mazda, and Kofola - to name just a few!

    Jan founded MUSTARD in 2009 and is now making big waves in his bathtub with ground breaking engagement of all of his family members.

Engage Prague Workshops

Get a first-class social marketing education

This year we are adding two education-filled days to make Engage the world’s biggest social media educational summit - on May 20th and 22nd (the main conference is on May 21st).

We’re offering 24 different workshops to choose from. Some will be industry-focused, some regional, and others will help you solve particular issues that social marketers are having around the world. All workshops will be held by our education team together with practitioners from world's leading brands.

These two educational days will be structured into morning and afternoon sessions and each participant will be able to choose 4 sessions. The sessions will be dynamic and immersive - perfect for networking and sharing best-practices.

Workshops Descriptions

Wednesday AM

Wednesday PM

Friday AM

Friday PM