| Time |
Session |
Session description |
Speaker - brand |
| 9:00 AM |
|
Welcome |
Conference host |
| 9:10 AM |
|
Opening keynote |
Jan Rezab, Socialbakers |
| 9:50 AM |
|
Inspiring Passion |
Love creating something from nothing? Can't stop dreaming about the open road?
Here's how the best brands use social to get fans' imaginations running wild.
|
Intro - moderated by Ben Maher from Mashable |
| 9:55 AM |
Lars Silberbauer Andersen - Lego |
| 10:10 AM |
Roberto Ciacci - Lamborghini |
| 10:25 AM |
Panel discussion |
| 10:35 AM |
|
Coffee break |
|
| 11:00 AM |
|
The Art of Content Creation |
Some brands just get it. Get tips and pointers for creating content that consistently resonates
with your audience, and how to keep them coming back for more.
|
Intro - moderated by Greg Galant from the Shorty Awards |
| 11:05 AM |
Shira Feuer - Disney |
| 11:20 AM |
Sabeen H. Ahmad - Publicis |
| 11:35 AM |
Panel discussion |
| 11:45 AM |
|
Social Lifestyle |
Social is driven by people sharing experiences - from the ordinary to the extraordinary.
How can lifestyle and fashion brands become part of the conversation?
|
Intro - moderated by Matt Navarra from The Next Web |
| 11:50 AM |
Boris Mercier - Desigual |
| 12:05 AM |
Thomas van Shaik - Adidas |
| 12:20 AM |
Panel discussion |
| 12:30 PM |
|
Lunch |
|
Thursday May 21st (PM) |
| 1:30 PM |
|
Keynote |
The former Pepsi and Apple CEO will discuss one of the most disruptive aspects of modern business
- the rise of the empowered consumer.
|
Intro - moderated by Jim Edwards from Business Insider |
| 1:35 PM |
John Sculley |
| 2:05 PM |
Panel discussion |
| 2:15 PM |
|
Innovation |
There have never been more ways to document and share your activities.
See how wearables fit into the social ecosystem and how visual storytelling is changing the web.
|
Intro - moderated by John Koetsier from VentureBeat |
| 2:20 PM |
Björn Bollensdorff - Panono |
| 2:50 PM |
Panel discussion |
| 3:00 PM |
|
Finding Your Cause |
How charities are using social to drive awareness,
build advocates, and change the nature of giving.
|
Intro - moderated by Charlotte McEleny from Marketing Magazine |
| 3:05 PM |
Mimi Jonas Sroka - Movember |
| 3:20 PM |
Panel discussion |
| 3:30 PM |
|
Coffee break |
|
| 4:00 PM |
|
Socially Devoted |
Social is the new customer care help center and brands are taking notice.
|
Intro - moderated by Jan Rezab from Socialbakers |
| 4:05 PM |
Gert Wim ter Haar - KLM |
| 4:20 PM |
Panel discussion with John Saydam - Emirates |
| 4:35 PM |
|
The Rise of the Connected |
The race to connect the next (several) billion begins in Asia.
|
Intro - moderated by Jan Rezab from Socialbakers |
| 4:50 PM |
Bryan Cheng - Sina Weibo |
| 5:05 PM |
Shintaro Tabata - Line |
| 5:20 PM |
|
The Democratization of Video |
The days of big-budget studio dominance are done.
We'll show you how creators can start getting their piece of the video pie.
|
Intro - moderated by Josh Constine from TechCrunch |
| 5:25 PM |
Beau Avril - Google & Bethany Mota - YouTube |
| 5:55 PM |
Panel discussion |
| 6:10 PM |
|
Closing remarks |
Conference host |
| 6:15 PM |
|
Dinner |
|
| 7:30 PM |
|
Engage Awards |
|
| 8:30 PM |
|
After party |
|
| 11:00 PM |
|
Wrap up |
|